| Marketing Your Property

LOCAL MARKET EXPERTS

The Crow Realty team pride themselves on knowing the market that they both live and work in. Combining their local area knowledge, experience and various industry research tools, your Crow Realty agent can help you to compare your property against similar properties in the area, look at the features of each and make a recommendation for you in the form of a current market appraisal as well as a recommended method of sale. If is of course up to you what price you choose to sell your property for and how your choose to sell it, but rest assured that your Crow Realty agent has the experience, local market knowledge and research to back up their suggestion.

AN EFFECTIVE MARKETING MIX

To maximise the effectiveness of your property marketing, your Crow Realty agent will coordinate all of your advertising activities utilising professional photography, and where appropriate, drones, across a variety of mediums which may include those listed below, so that the message remains strong, consistent and highly recognisable – no matter how your potential buyers are reached.

Internet – Trademe.co.nz (Standard Listing)	Internet – Realestate.co.nz (Featured Listing)
Internet – CrowRealty.co.nz	Internet – Oneroof.co.nz
Facebook (CRCRL Paid and General Promotion) ⁽ⁱ⁾	Property Booklet (Colour, High quality)
Property Signage (Agent 1200x900mm)	Open Homes
Flyers (Colour, High quality, KKK Kourier, approx. 1500 homes)	Flyers (Colour, High quality, at our display locations)
Comprehensive property information packs	Static TV Ads (up to 30 locations)

Notes:

i. Social Media – We carry out paid targeted Facebook campaigns in relation to properties we have listed. We also actively promote Open Homes on Facebook. Furthermore we continually promote properties we have listed across more than 25 Facebook groups in the areas that we have identified as those where the majority of potential purchasers for properties in our area currently reside

ii. Trademe Features and Super Features – We do not believe there is any real benefit. Most people will look at ALL listings when they first start looking and then LATEST LISTINGS only from that point forward. A featured listing does not appear at the top when potential purchasers are sorting based on the latest listings;

iii. Print Media – Outlook and Property Press – Our experience tells us that there is no measurable increase in the number of buyers looking for property in the areas we operate in, i.e. no measurable value, by advertising in print media. We therefore we do not generally utilise print media such as Outlook and Property Press in our marketing campaigns;

iv. Chinese Websites – Juwai and Hougarden – There is very limited, if any, interest from Asian buyers in property in the areas we operate in. We therefore do not traditionally utilise these sites which we do not consider good value for money.

Crow Realty will not ask you for a financial contribution to marketing unless you wish to do something more than our standard marketing above.

Examples of our marketing: