So you are considering putting your property on the market.

In preparing your property for sale there are three key components you need to consider in order to achieve the best possible result.

• “We have xxx salespeople and xxx offices” is sometimes used to suggest that a larger agency will automatically deliver a better result than a smaller or boutique agency. While those numbers may be factually correct, they do not necessarily translate into a stronger outcome for your property. In many cases, the majority of the commission is paid to the listing agent rather than the selling agent, so the strongest financial incentive is often to promote their own listings first.

  Most buyers do not limit themselves to properties shown by one salesperson or one agency. When searching for their next home, they generally look across the market as widely as possible. What matters most is not the size of the agency, but the quality of the advice, the effectiveness of the marketing, and the commitment of the person representing your property.

The Real Estate Professionals at Crow Realty are experienced at all of these and it would be their pleasure to work with, and for, YOU to get the best possible result.

Property Presentation Tips including:
“Be Ready for Inspection!”, “First Impressions Really Do Count – Does your Home Have Kerb Appeal?”, “Don’t Create a Money Pit”, “Presentation, Presentation, Presentation”, “Light Up & Heat Up’, ”Open Homes Are Good” and “Know Your Market and Dress Accordingly”

Why Crow Realty?

When choosing a real estate professional to market your property, it pays to look beyond commission alone. The right agent should work with you to achieve the best possible price, and the difference between a well-planned, well-executed campaign and a poor one can easily outweigh any saving in commission.

Crow Realty is committed to achieving a premium price for your property while also offering one of the most competitive commission structures available.

Be sure to compare the total commission payable at the same sale price, not just the advertised starting rate. In some cases, a lower rate can look appealing upfront but work out more expensive overall. It is also worth considering the full package: the experience on offer, the quality of the marketing and materials provided, any contribution toward marketing costs, and your confidence in the company and salesperson representing you.

It is equally important to choose an agency that will conjunct with other real estate professionals from the day your property goes to market. Crow Realty works with all other real estate professionals on every property we list from day one, because we believe the focus should be on getting your property sold for the best possible price, not on keeping all of the commission in-house.

There are some common sales tactics used in the real estate industry to secure a listing. It is important for property owners to look carefully at the advice they are given and to make sure it is based on sound reasoning, good market knowledge, and a clear strategy for achieving the best possible result.

• “Buying the listing” refers to the practice of overstating the likely sale price of a property in order to secure the listing. After a relatively short period, the vendor may then be told that the market is not supporting that price and that a significant price reduction is needed;

• I have a potential buyer” can be used as a way to encourage you to list your property, or more often to renew an exclusive listing, by creating the impression that a sale is close at hand. The suggestion is that if you do not sign or re-sign with that salesperson, you may miss out on a genuine opportunity. In reality, most potential purchasers watch the market continuously and are unlikely to be tied to any one agency. Buyers generally look across the full range of available properties rather than maintaining an exclusive relationship with a single real estate company;

• We have access to the best marketing” can imply that one agency has access to tools or platforms that others do not. In practice, that is generally not the case. Most real estate agencies use the same core marketing channels and techniques. The key difference is not usually access to the platforms themselves, but how effectively the campaign is planned, presented, and carried out.

  The main platforms used to promote properties to potential purchasers are broadly the same across the industry, aside from individual agency websites. When searching for a new home, buyers typically look across the full market rather than relying on a single agency’s website. Most cast their net as widely as possible across the major property portals and other available channels;

If you have any questions or would like a complimentary copy of the Guide to Selling Property, please contact us.