Thinking of Selling?
So you are considering putting your property on the market.
In preparing your property for sale there are three key components you need to consider in order to achieve the best possible result.
- Establishing the most accurate estimate of the current market value of your property.
- Planning an effective marketing strategy to attract and influence the right buyers.
- Presenting your property in the best possible light and negotiating to achieve the best possible result.
The Real Estate Professionals at Crow Realty are experienced at all of these and it would be their pleasure to work with, and for, YOU to get the best possible result.
The Guide to Selling Property
Dave Crow’s The Guide to Selling Property explains in easy to understand terms the various methods used to market and sell property. It also includes useful advice on how to maximise the sale price of your property by some simple but effective property presentation tips. Topics covered include:
What is a Market Appraisal?
Selling Methods including:
Auction, By Negotiation, Expressions of Interest, Set Sale Date, Tender and With a Price.
Agency Agreements:
Exclusive or Sole Agencies versus General
What does it mean to Conjunct on a sale?
Marketing Methods including:

Internet, Social Media, Print, Open Homes, Signage and Flyers.
Vendor Paid Advertising.
Property Presentation Tips including:
“Be Ready for Inspection!”, “First Impressions Really Do Count – Does your Home Have Kerb Appeal?”, “Don’t Create a Money Pit”, “Presentation, Presentation, Presentation”, “Light Up & Heat Up’, ”Open Homes Are Good” and “Know Your Market and Dress Accordingly”
Why Crow Realty?
SELECTING YOUR REAL ESTATE AGENT
IT IS ABOUT MORE THAN COMMISSION
When deciding on a Real Estate Professional to market your property do not focus purely on the different commission rates being offered. The role of the Real Estate Professional is to work with you to obtain the best price possible for you. The difference in the price achieved as a result of well planned and executed marketing compared to poorly planned and/or executed marketing will more than offset any difference in commission. Crow Realty’s commitment to you is to achieve a premium price for your property while having one of the lowest commission rates available.
Pay attention to the total commission payable on the equivalent sale price as some companies have lower starting rates which look good at first glance when compared to others standard commission but the total commission works out more expensive. Look at the total package, what are you getting for that commission, what expertise, what is the Salesperson providing (e.g. marketing contribution, quality of provided materials etc.), how you feel about the Company and/or the Salesperson and then make your selection.
Also ensure the Real Estate Professional you select will conjunct, which is work with other Real Estate Professionals including those from other companies, from the first day your property goes on the market. Some agents refuse to conjunct as they don’t wish to share commission. Crow Realty conjuncts with every other Real Estate Professional on every property we list from day one as we believe our primary objective is to get your property sold NOT to make as much money as possible for Crow Realty.
A WORD OF CAUTION
There are a few common tricks undertaken by the less scrupulous Real Estate Salespeople in the market used to “win your listing”.
- “Buying the listing” is when the Salesperson overstates the price they believe they can achieve for your property so as to get, or “buy”, the listing. After a relatively short period of time they’ll be stating that the market doesn’t see your property at the price it is listed at and be suggesting a relatively large price adjustment down;
- “I have a potential buyer” is a subtle ploy to get you to list or most often extend an exclusive listing by playing on your subconscious- “he/she has a buyer – if I don’t list/re-sign with him/her then I’ll lose a sure sale”. Potential purchasers will be looking continually at the market. It is unlikely that they will have tied themselves to any one agency i.e. no agency has an exclusive relationship with them;
- “We have access to the best marketing” implies that they have access to marketing tools that others don’t. This is not factually correct. All real estate companies use the same marketing techniques. The main platforms to promote properties to potential purchasers are the same BUT for the individual real estate agencies websites – ask yourself how may potential purchasers look only at real estate agencies own websites when searching for their new home. The correct answer is none, they will cast their net as far and as wide as possible. By far the majority of potential purchasers utilise Trademe Property, then Realestate.co.nz, then to significantly lesser extents homes.co.nz, oneroof.co.nz etc.
- “We have xxx sales personnel and xxx offices” is a method used to discredit small or boutique agencies like Crow Realty. While factually correct the majority of the commission is paid to the listing agents and not the selling agent so the financial incentive lies with sales personnel to promote their listings over all others. Generally, the less successful sales personnel will work other agents’ listings in the hope of generating a sale and therefore some income. Ask yourself how may potential purchasers would limit themselves to properties only shown to them be a single sales person or selected real estate agency when searching for their new home. Again, the correct answer is none, they will cast their net as far and as wide as possible.
CONTACT US
If you have any questions or would like a complimentary copy of the Guide to Selling Property, please contact us.